Overview

Prior to Uber, CabWithMe.com was a startup company that asked me to animate and produce this 1 minute spot. I worked with them to storyboard out each scene and then using AE and Photoshop I animated, edited, and sound mixed the video. I also designed the logo shown below.

I was particularly eager to work on this¬†product video because it gave me a chance to do some character animation. I brought the characters to life using a rig, and I was careful to use the brand’s color scheme, with an emphasis on yellow and black. This reminds the viewer of a cab riding experience in NYC.

Skills Involved

Storyboarding, Character Animation, Logo Design, Editing, Sound Mixing

Tools

After Effects, Photoshop, FinalCut Pro

When

May 2013