This was one of the first titles I worked on upon joining the Peacock Films team. Working in collaboration with Focus Features and Trailer Park I helped design internal graphics, end cards, and bring subtle motion to key art for various digital placements. I recall enjoying this title as Focus Features typically allows for more artistic films, not too far from A24.
Peacock was still in its infancy at this time and was struggling to find a “brand-voice” that didn’t overwhelm the consumer. After doing a competitive analysis of other streamers, I pushed for increased separation between the IP and the brand end card to give viewers a chance to digest the information on screen.
Skills Involved
Motion Graphics Animation, Art Direction, AE, PSD
Agencies / Studios
Focus Features, Trailer Park, Peacock Creative (Internal), Blackspot
When
June 2022
Spots & Cutdowns
After a campaign has been released from theaters, a Rave Spot is produced, highlighting positive reviews from publications and critics. As the motion designer on this edit, I defined some of the branding rules, allowing most of the GFX to stay in the style of the IP and bookending the cut with Peacock messaging. “NEW FROM THEATERS”, written in Peacock Sans, was a key selling point that lived on the IP Title Card.
Title
“Legend Safe” – :15
Tools
After Effects Toolkit, Photoshop
Summary
This introduced S&P Guidelines like the Peacock branded rating GFX (which legally needed to be visible for 3 seconds on screen). I started to build some of the Films toolkits, that could be easily handed off to agencies (in this case, Trailer Park).
Title
“No Mercy” – :30
Tools
After Effects Toolkit, Photoshop
Summary
This cutdown is :30 seconds in length and while Creative Directors and Producers pushed to use a Peacock branded Hybrid End-Card, I generally aimed to steer away from it in the future based on a thorough competitive analysis. “IP Forward” was later determined to be the stronger method.
Key Art
HERO ART
CINEMAGRAPH