The Peacock Performance Marketing team is responsible for promoting new library content coming to platform. Some of these titles include movies or series that live outside the Universal umbrella. While the majority of the Performance Marketing deliverables live on social platforms like TikTok, Snapchat, Meta, Reddit, and more, I like to prioritize the 16×9 aspect ratio first.
After doing some thorough research on what’s trending in the social space, I edited down the original film (with audio splits) into this tease for Pulp Fiction. This involves sound mixing, color correction, versioning, and tweaks based on studio approval.
Some of the legal/quality control restrictions made this title a challenge to work with. We’re not allowed to use any music from the original film, we can’t show a gun pointed at camera, no swearing, avoid excessive violence, and don’t cover talent’s faces. If you’re familiar with Quentin Tarantino’s work that can be a hard to accomplish, but I feel like I found a way to reference memorable moments, keep it fun, and meet Peacock/Paramount’s guidelines.