At Liquidus I helped lead the video team, whether it be for potential clients or for marketing purposes. Their “Videolink” product was a key part of that. Using HTML5, it dynamic creates “videos” in real-time, and assembles content in a split second when customers click a product. It’s great for selling complex items, yet easy to maintain because it’s data-driven.
I helped design both the UI/UX of their Automotive and Videolink products as well as create animated promotional videos explaining what Liquidus has to offer. Below you will find examples of these products as well as links to demos and other services.
2D/3D Animation, Video Editing, Graphic Design
Ae, Ps, Ai, Premiere Pro
March 2015 – Present
Liquidus Automotive Overview
Using AE I created this video to explain what the Liquidus Automotive product has to offer potential clients. I really enjoyed designing this, focusing on the smooth motion of colorful gradients and the accompanying glowing dots that are affected by it.
Liquidus dVDP Promotion Video
This video explains the dVDP Videolink product that Liquidus built for potential clients. Using HTML5 code, it essentially allows the dealer to embed a dynamic interactive video on their site. What makes this product unique is that the video interacts with elements on the page. I used After Effects and Premiere to animate, edit, and mix.
This video is another example of a Videolink product that Liquidus offered to potential clients. Essentially when a user configures their car online, this will allow them to preview a fully dynamic video summary after the configuration is complete. In addition to animating this video I also designed the UI for a demo that Mazda and Cadillac used on their site.
Automotive Dynamic Ad Example
This video was designed to be a demo for could potentially be a dynamically rendered template. The idea here is that the first :15 seconds of the ad is the standard Ford F-150 spot. The last :15 seconds would dynamically pull in the user’s location as well as local offers. The challenge for me was to make this appear as seamless as possible.
Allen Samuels YouTube Ad
Using Element 3D and After Effects I created this animation for a local Allen Samuels dealership. This ad was not dynamically rendered, but rather it was a commercial spot that appeared before videos on YouTube. I had fun experimenting with lighting, shading, and various 3D models.