Liquidus Marketing gave its clients the ability to create fully dynamic and interactive ad-units. Clients were able to choose from HMTL5 ad templates, giving them the opportunity to embed videos, images, google maps, text reminders, and much more. As a former member of the creative team, I often designed demos that helped showcase these products.
Skills Involved
Interactive Graphic Design, Animation, Video Editing
Tools
Ae, Ps, Ai, Premiere
When
November 2015 – September 2017
Dynamic Commercials – Demos
This potential product combined the first part of a :15 commercial spot with a second :15 spot that was dynamically rendered. The ad unit would pull the user’s location and present local offers. I placed two videos next to each other so you can see the differences.
Title
P&G, Pampers, Olympics Spot at CVS
Summary
This ad unit combines three different brands and one retailer into one :30 spot. While the first part of the ad is a standard :15 spot, this second part uses the retailer’s branding (in this case CVS), and dynamically calls out the user’s location, highlights a local offer, and ends with P&G/Olympics branding.
Title
P&G, Tide, NFL Spot
Summary
Similar to the video above, I designed an ad that used Target as a local retailer. The last 15 seconds would dynamically showcase local Tide offers based on the user’s location.
PetArmor Ad Units
Some ad units have a collapsed and expanded state. I designed the carousel you see below. I played a key role in setting the standard for what these CPG/Shopper ad units would look like. PetArmor and Walmart was one of many clients.
300×250 Collapsed
300×250 Expanded
PetArmor Facebook Carousel
Most users are familiar with Facebook Carousel ads. I designed this PetArmor ad to keep the user engaged by bleeding the copy and imagery over to the next panel. It encourages you to scroll right because you want to see what’s at the end.
Ad Builder Demos
Clients could create fully dynamic and interactive ad-units using the Liquidus “AdBuilder.” They were able to choose from HMTL5 ad templates, giving them the opportunity to embed videos, images, google maps, text reminders, and much more.
Ad Unit In-Stream – New Girl
This type of ad unit provides more space for the designer to get creative. The first two feature a full canvas background with an optional Twitter feed and footer. The second two shows how you can create an interactive overlay while a video is playing. When the pop-up is clicked on the video pauses and a banner appears with a CTA.
BLiS Canvas with Twitter Feed
BLiS Canvas with Footer
BLiS Canvas with Interactive Overlay
BLiS Canvas with Interactive Overlay
Huntington Learning Center Ad Units
These are not dynamic, but rather static ads that click through to client’s site. These are primarily visible in a user’s Facebook Newsfeed.
Facebook News Feed
Facebook News Feed