The Peacock Performance Marketing team is responsible for promoting new library content coming to platform in the upcoming month. Some of these titles include movies or series that live outside the Universal umbrella. While the majority of the Performance Marketing deliverables live on social platforms like TikTok, Snapchat, Meta, Reddit, and more, I like to prioritize the 16×9 aspect ratio first.
After doing some thorough research on what’s trending in the social space, I edited down the original film (with audio splits) into this tease for Fight Club. This involves sound mixing, color correction, versioning, and tweaks based on studio approval. I wanted it to feel like a theatrical teaser in the modern era. As I pieced together string-outs, I gradually realized this film fell in the psychological thriller genre, and I chose to move away from “the first rule of fight club…” narrative that most new and old viewers associate with this title.
The audience witnesses The Narrator’s slow demise into insanity as he realizes who Tyler Durden really is. Because of this major plot twist, the studio requested I provide a “spoiler free” version, posted below.