The latest release of the Exorcist franchise explore the psychological demonic possession between a girl and her friend. While it didn’t perform that well at the box office, fans familiar with the IP may have found it a good binge watch at home. I worked with Trailer Park and the Peacock Films team to help Art Direct GFX for bespoke spots that lean into the lore of the original 1973 film.
We used a black and white color palette, which is consistent with the hero key art. In addition to playing with flickering black and white Peacock branding, we explored a demonic twisting effect of the title cards. Horror fans may recognize this as the infamous head spin that terrifyingly brought the franchise to life.
Skills Involved
Art Direction, Motion Graphic Design
Agencies / Studios
Trailer Park, ICP, Stampede, Blumhouse, Universal Pictures
When
December 2023
Hero Teaser + Spots
Using the call to action messaging “The Exclusive Streaming Home Of…” the copy slowly turns around, mimicking the slow turn of a possessed individual. With added SFX, this bespoke tease spot helps draw the connection between Peacock and The Exorcist coming to platform.
Title
The Exorcist: Believer – “Pulse”
Tools
After Effects
Summary
Although it’s a small detail, we notably reversed the motion the Peacock Top Tag as if it were to fade into the darkness of the scene behind it.
Title
The Exorcist: Believer – :15
Tools
After Effects
Summary
Trailer Park did a nice job constructing the majority of this edit (the Art Director on the team is a big horror fan). I think the unfortunate side of working downstream from a theatrical release is the on-platform release window ends up being closer to the holidays, when this is really more of a Halloween title.