The limited series “Teacup” centers on a group of neighbors in rural Georgia caught inside a mysterious blue line painted on the ground, dealing with a body-jumping alien entity. Anyone could be an alien. The marketing campaign behind it was positioned to be shrouded in mystery. Key art, trailers, and OOH placements used paint to spell out cryptic messages like “WE ARE NOT IN CONTROL” and “DON’T TRUST ANYONE.”
Typically when creating a cinemagraph for OOH placements, we use still assets from the finalized key art and add slight motion. Teacup was notably different because during the shoot the still photographer used “burst-mode” on a DSLR to create a PNG Sequence of Yvonne Strahovski’s character crouching downward. The benefit of this direction was it didn’t require an entirely different motion setup as they were captured over the same static gray seamless background, and later comped into the scene in post.
Skills Involved
VFX, Motion Graphic Design, Art Direction
Agencies / Studios
Atomic Monster, UCP, Peacock Creative (Internal), Art Machine/Trailer Park
When
October 2024
AV Spots
After a campaign has been launched, a Rave Spot is produced, highlighting positive reviews from publications and critics. As the motion designer on this edit, I found creative ways to track and integrate the quotes/text, when possible. Most notably in this cut, I extruded the Rotten Tomatoes logo and comped it into the scene, amongst other Teacup GFX
Title
EPK (Behind The Scenes)
Tools
After Effects
Summary
This was a relatively simple edit combining EPK Behind The Scenes interviews with show footage. I only worked on GFX such as lower thirds, internal title cards, and Teacup/Peacock End Cards.
Key Art
HERO ART
CINEMAGRAPH
OUT OF HOME
LA Live – Plaza
Peacock Plaza (LA Live) is an OOH placement that presents a unique opportunity of combining animation (sometimes moving key-art, sometimes trailer GFX), with footage. Because the screens also have audio it allows for simple sound mixing, focusing on sonic-based moments to draw viewers in. In this case we explored using tertiary art on the Tower screens, painting on taglines like “DON’T CROSS THE LINE” and “WE ARE NOT IN CONTROL”.
OUT OF HOME
Urban Panels
The Urban Panels in New York City traditionally feature a 10-15 second digital asset with no audio. When it came to the Peacock branding, we pushed the boundaries a bit allowing the peacock logo to match the style of the IP. While the mysterious message is intriguing, I do feel like it’s harder to identify where to stream/watch the series at first glance (within 10 seconds).
