As a MoGraph Artist and an occasional Designer, Tech Supervisor, and Editor, I work under the umbrella of ACMP (Apple Care Media Production), an in-house production team of writers, producers, animators, editors, and videographers. We create instructional consumer facing “how-to” videos for Apple Support’s social media channels (YouTube/Twitter) that enable customers to use Apple products.
This involves designing multiple styles of BA approved instructional content, through storyboarding, style-guide design, on-set DIT, editing 8K raw footage, tracking/keying/compositing, 3D rendering, and localization. Through multiple rounds of revisions we apply the necessary fixes before final delivery. ACMP oversees multiple social media channels, but the most visible being YouTube and Twitter where batches of videos are posted around the world on a month to month basis.
Skills Involved
Animation, Editing, VFX, Tracking, Keying, Video Production, Graphic Design
Agencies / Studios
After Effects, Premiere, FCPX, Mocha, Illustrator
When
November 2023
Trailer + Spots
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel. Through many rounds of revisions and approvals, this video really allowed me to flex some creative thinking, from an extremely detailed storyboard to the final delivery file.
Title
Opera Tease
Tools
Ae, Maya, Premiere Dynamic Links
Summary
This numbered “Listicle” video was a delight to work on. After receiving 3D renders in Maya, I composited captures with EXR files in AE. This helped to define the listicle style for the YouTube Apple Support team. After localization, this video was trending internationally.
Title
“Wicked” Tease
Tools
Ae, Maya, Premiere Dynamic Links
Summary
This numbered “Listicle” video was a delight to work on. After receiving 3D renders in Maya, I composited captures with EXR files in AE. This helped to define the listicle style for the YouTube Apple Support team. After localization, this video was trending internationally.
Title
The National Dog Show – 2024
Tools
Ae, Maya, Premiere Dynamic Links
Summary
This numbered “Listicle” video was a delight to work on. After receiving 3D renders in Maya, I composited captures with EXR files in AE. This helped to define the listicle style for the YouTube Apple Support team. After localization, this video was trending internationally.
Key Art
HERO ART
CINEMAGRAPH
OUT OF HOME
Character Portraits
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel.
OUT OF HOME
Sunset Boulevard
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel.
OUT OF HOME
LA Live – Plaza
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel. Through many rounds of revisions and approvals, this video really allowed me to flex some creative thinking, from an extremely detailed storyboard to the final delivery file.
OUT OF HOME
LA Live – Static
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel. Through many rounds of revisions and approvals, this video really allowed me to flex some creative thinking, from an extremely detailed storyboard to the final delivery file.
OUT OF HOME
Times Square
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel.
DIGITAL
IMDB Takeover
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel.