After its extremely successful theatrical release, with several Academy Award Nominations on the horizon, Oppenheimer was a massive title for Peacock. The goal for this campaign was to promote Christopher Nolan’s library of box office hits, as well as push Oppenheimer as the large spectacle you can now stream at home, exclusively on Peacock.
The Universal Pictures team handed over large toolkit files that we were able to repurpose for Peacock’s audience. We worked close with Inside Job to help construct edits, Bond for various OOH placements, ICP for additional versioning, and Syncopy for final creative sign-off. I animated product based spots in-house, and provided Art Direction for GFX – as well as OOH static and motion design.
Skills Involved
OOH Art Direction, Static Design, Motion Graphics Animation
Agencies / Studios
Bond, ICP, Peacock Creative (Internal), Inside Job, Universal Pictures, Syncopy
When
November 2023 – February 2024
Hero Spot
The hero spot doesn’t just focus on Peacock being the exclusive streaming home of Oppenheimer, it encourages viewers (who may have already seen the film), to dive deeper into other Christopher Nolan films currently available on the platform. I animated the Product-based “Impact The World” Collection user interface and provided Art Direction for internal GFX cards.
Key Art
HERO ART
CINEMAGRAPH
OUT OF HOME
Sunset Boulevard
I worked with the internal Title Marketing design team and Bond to help produce these adjacent static boards on Sunset Boulevard. Depending on the campaign, we like to work with Orange Barrel Media to deliver boards that have lights, 3D elements, or extensions. In this case, we wanted to extend the top of the frame (using the bomb) to draw focus to the simplicity of the messaging: Oppenheimer – Peacock. Notably, anytime we used the title on static or digital placements, the eyebrow “A FILM BY CHRISTOPHER NOLAN” needed to sit above it.
OUT OF HOME
LA Live – Plaza
LA Live (or Peacock Plaza) is a unique placement that showcases many interconnected oddly shaped screens, with audio, and a lot of foot traffic. However, when visiting the plaza in person, it’s often questionable whether a viewer can really take in the entire space as one unit or if it appears segmented. I worked with Inside Job on this placement to create a :15 second sonic based spot that focused on the “13 Academy Award Nominations” and other raves, which then resolves to a cinemagraph of the key art.
The footage used in the edit works well for this placement, because we see Cillian Murphy climbing a tower that almost perfectly replicates the towers seen in Peacock Plaza.
OUT OF HOME
LA Live – AV and Static
In addition to the :15 spot above there were various other digital and static screens surrounding the Plaza. One of my favorites is the Prow (the rounded shape screen) where we placed a silhouette of Cillian at the center and a billowing flames behind him. This is also seen on the Mesh screen – the tall vertical placement on the Ritz-Carlton Hotel. In general we wanted to keep all static messaging simple and clear to really help push the streaming aspect of this title.
OUT OF HOME
Times Square
Flames and embers were consistently used across the campaign. Because we didn’t have bespoke 3D assets, in partnership with Bond, I helped Art Direct this Times Square board. Unlike other campaigns, we felt the title stood on its own and it didn’t need additional footage or fanfare. This was later updated with Academy Award Winning messaging.
