The team worked closely with Blackspot, ICP, Concept Arts, and Universal Pictures to produce a series of spots, driving users to watch the latest in the Fast & Furious franchise to Peacock. We received the GFX toolkit from the studio, worked on an edit, and designed copy in the style of the Fast X IP.
Around this time we were starting to explore small ways the Peacock brand could be influenced by the IP. For example the glowing “headlights” on the spine of the Peacock logo top tag and end pages. We also started to establish guidelines for smaller details like the MPA Rating block and studio logos for recently released theatrical films, and how they transitioned in a seamless manner.
Skills Involved
Art Direction, Motion Graphics Animation
Agencies / Studios
Blackspot, ICP, Concept Arts, Universal Pictures
When
September 2023
Hero Spot + Cutdowns
When designing these spots, a topic of conversation started to arise for P1 Films: when designing internal cards that mention the word “PEACOCK”, should we use the peacock logo itself, or should it be influenced by the IP typography? In this case we went with the latter, but there are have been several outliers (DreamWorks and Illumination spots) that strictly use the peacock logo for further brand recognition. One size doesn’t fit all.
Title
Fast X – :15 Spot
Tools
After Effects
Summary
While Peacock had already established guidelines for Peacock Original series, it became more apparent that Films needed their own set of rules. While it was not immediately solved for this campaign, Endcards were a topic of conversation as they became increasingly cluttered with messaging (streaming callout, logo, large date, studio logos, rating, legal, etc.)
Title
Fast X – :06 Spot
Tools
After Effects
Summary
This short 6 second edit was a nice combination of GFX and one eye catching scene. An interesting fact was Vin Diesel was contractually required to appear in every Fast & Furious spot, no matter the length or placement.