I assisted with the key art static design and motion direction. This was not the biggest film with not the biggest talent involved, but because it was a Peacock Original Film, it fell under our purview. After recently studying Entertainment Law at UCLA, this presented a good example of contractual limitations with talent approval.
All six faces legally needed to be visible on the art. Because this was an acquired film, production had wrapped and we didn’t have high-res stills from a shoot. Therefore we had to resort to scene pulls or on-set unit photography to make this come to life. Each talent face triggered another and another, resulting in a “floating-head” design. Considering all the limitations I think the end result was the best it could be.
Skills Involved
Static Key Art Design, Art Direction, Motion Graphics
Agencies / Studios
Tea Entertain, Peacock Creative (Internal), Sugar Studios LA, The Exchange
When
February 2024
Hero Trailer
While I was more focused on the key-art for this campaign, I did make sure the GFX used in the trailer were uniform and Peacock branding was properly represented alongside several studio cards. The grunge texture (while not the same color) extended into the title “BOSCO” on the hero-art, to help create some level of continuity. I also provided Art Direction on the cinemagraph (posted below) for various digital placements.
Key Art
HERO ART
CINEMAGRAPH