As a MoGraph Artist and an occasional Designer, Tech Supervisor, and Editor, I work under the umbrella of ACMP (Apple Care Media Production), an in-house production team of writers, producers, animators, editors, and videographers. We create instructional consumer facing “how-to” videos for Apple Support’s social media channels (YouTube/Twitter) that enable customers to use Apple products.
This involves designing multiple styles of BA approved instructional content, through storyboarding, style-guide design, on-set DIT, editing 8K raw footage, tracking/keying/compositing, 3D rendering, and localization. Through multiple rounds of revisions we apply the necessary fixes before final delivery. ACMP oversees multiple social media channels, but the most visible being YouTube and Twitter where batches of videos are posted around the world on a month to month basis.
Animation, Editing, VFX, Tracking, Keying, Video Production, Graphic Design
After Effects, Premiere, FCPX, Mocha, Illustrator
Jul 2018 and Present
YouTube Channel Trailer
This was an explainer video that extended over the course of many months and lives on the Apple Support YouTube page, acting as the “face” of the channel. Through many rounds of revisions and approvals, this video really allowed me to flex some creative thinking, from an extremely detailed storyboard to the final delivery file.
Ae, Maya, Premiere Dynamic Links
This numbered “Listicle” video was a delight to work on. After receiving 3D renders in Maya, I composited captures with EXR files in AE. This helped to define the listicle style for the YouTube Apple Support team. After localization, this video was trending internationally.
Keynote, After Effects, Illustrator, Premiere
This unique explainer video had to be produced under a tight timeline. To create the best instructional content, I collaborated with another designer and animated illustrative elements from there. After reducing and archiving the project, an internal Apple team ended up requesting these AE assets for their own use.
Photoshop/Keynote, Illustrator, AE, Premiere
Using a detailed storyboard, this video broke free from our stranded template. Almost all the on screen assets were recreated from scratch vs. using a capture. I wanted the experience to engage the viewer by breaking free from the white void, and using the MacBook wallpaper as a background.