Regardless of how critics reacted to Jurassic World Dominion, this franchise was big enough at the box office to be an audience favorite and a legacy title for Universal Pictures. Dominion was notably relevant because it merged the original cast with the new, calling back to the initial Jurassic Park saga.
At Peacock the focus was to heavily promote that this was an “Extended Version”, enticing viewers to re-watch the movie on platform with bonus scenes. I Art Directed Trailer Park (editing), ICP (versioning), and designed internal Peacock on-platform GFX – all of which needed to be approved personally by Steven Spielberg.
Skills Involved
Art Direction, Motion Graphics Design, Versioning, OOH
Agencies / Studios
Universal Pictures, Amblin Entertainment, ICP, Trailer Park, Peacock Creative (Internal)
When
July – September 2022
Hero Spots
In addition to Universal sign-off, anytime there is a dinosaur on screen Spielberg needs to personally approve all spots, regardless of placement or length (on behalf of Amblin Entertainment). In addition to playing around with the top-tag, I used toolkit assets and designed the dinosaur creeping behind the Dominion key-art on-platform and versioned it out for all social sizes (1×1, 9×16, 4×5, etc.)
Title
Jurassic World Dominion – :15 Spot
Tools
After Effects, Photoshop, Figma
Summary
At the time this campaign was running, Peacock was still relatively new and therefore was somewhat burdened by excessive branding elements and messaging. This included a Limited Time Offer, branded rating bugs, CTAs, and dual-messaging end cards. Over time, I helped clean up some of these branding decisions. Less is more.
Title
Jurassic World – UI Breakthrough
Tools
After Effects, Photoshop, Figma
Summary
This was never published live in its entirety, but I used the pre-rendered dinosaur to help create the illusion that it’s ominously approaching from behind the Peacock platform. A portion of this render was used in the spots above.
Title
Jurassic World Dominion – Peacock Tease
Tools
After Effects
Summary
This was also never published live but it felt like a missed opportunity to not play around with the raptors (Blue), and how they interacted with the logo. The physical peacock bird approaching the scene was just a fun way to make this connection more prominent.
OUT OF HOME
Times Square
The Times Square Spectacular OOH placement does not have audio. Therefore we wanted to create the illusion that a dinosaur was approaching and shaking the logo/spine, which eventually breaks through the frame. Had we had the proper files available, we could have explored a 3D Anamorphic billboard (instead of using footage from the spot).